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What is Assay
Assay is the analysis of ores, bullion and alloys to determine the proportion of precious metal content, such as 10k, 14k and 18k. Tests are accurate to within one-part per thousand. -
What is Art Nouveau
Art Nouveau is a late 19th and early 20th Century style of art thatfound its way into jewelry. -
All February Babies are Amethyst Babies 💎
Amethyst is a violet variety of quartz often used in jewelry and loved by many. The name comes from the ancient Greek  ("not") and ("intoxicated"), a reference to the belief that the stone protected its owner from drunkenness. According to the American Gem Society, Amethyst is purple quartz and is a beautiful blend of violet and red that can be found in every corner... -
What is an American Cut Brilliant
Also known as an Ideal Cut A diamond proportioned in accordance with the calculations published in 1919 by mathematician Marcel Tolkowlsky.Â